FMHA’s mission is to protect and promote the interests of Florida’s manufactured housing industry. During the Great Recession of the late 2000’s and early 2010’s FMHA was forced to downsize its operation and focus its limited resources on core activities, mainly ensuring that no adverse legislation or regulations were enacted. During that time FMHA had a limited budgeted and did not have the wherewithal to properly fund an effective industry marketing campaign.
With the resurgence of the industry, FMHA has been able to fully fund its marketing and public relations efforts. Over the past several years the Marketing & PR Committee has directed the rebuilding of the FMHA consumer website, www.fmha.org, and has retained a well-respected marketing and communications firm to develop and implement strategies to generate awareness for the manufactured housing industry, attract new visitors to the FMHA website to educate consumer and connect potential homebuyers with members, and to support sales efforts by generating brochure requests, form fills, and outbound traffic to member websites.
The results to date have been impressive. In August 2018, FMHA’s integrated marketing efforts achieved the following results:
What do these numbers mean for you? FMHA is reaching, educating and connecting to more potential home buyers and manufactured home community residents than ever before. FMHA members are directly benefiting by having consumers reach out to them directly through their websites, by telephone and visiting their businesses. FMHA members also have a leg up on the competitive MHVillage listing marketplace by having their home listings identified with an FMHA member logo. Membership in FMHA increases a member’s credibility, providing yet another reason why a consumer should buy a home or live in an FMHA-member community.
Home sellers (dealers and brokers) are not leveraging their FMHA membership if they do not list homes for sale on MHVillage. MHVillage is the most effective, cost-effective way to increase exposure and sell homes. Please contact the FMHA office if you have any questions about how to build-out your company profile on www.fmha.org or list homes on MHVillage.